  Search Engines News How to promote your site? Read: The death of banner advertising |
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Search Engines News How to promote your site? Read: The death of banner advertising |
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Rumor has it that Excite has been sold (in two months) to @HOME, the cable modem folks. At $6.7 billion, it is a sweet deal for the Excite shareholders (almost double what their stock was worth before the announcement.) The @HOME team has been pretty savvy about the right way to deliver content to their subscribers, so the move could take Excite a whole new direction. That marks the powerhouse Web acquisitions in two months. In late November, America Online said it would buy Netscape for $4.2 billion. Let's read now about next one... Internet investors like the idea of Yahoo buying GeoCities in a stock swap worth $4.6 billion. GeoCities, which offers free space for noncommercial websites, boasts of more than 3.5 million members, making it the single largest online community site on the Web. Last year, Lycos bought two GeoCities rivals, Tripod and Angelfire. Media Metrix estimated a 33 percent audience reach for GeoCities in December and about 49 percent for Yahoo. When overlapping users are eliminated, a combined Yahoo-GeoCities would reach more than 58 percent of Web users. That boost means GeoCities is adding 5.6 million new visitors to Yahoo, for about $821 each. Lycos is valued at $182 per unique user, so Yahoo is paying more per unique user. GeoCities gives Yahoo the chance to broaden its reach. Yahoo will take the Web-page creation tools and content offered through GeoCities and distribute them through other Yahoo sites, such as classifieds and auctions. The companies also plan to pitch Yahoo shopping and other services to GeoCities members. But the deal requires approval from government regulators and GeoCities shareholders. It is expected to close in the second quarter of this year. Inktomi signed a deal with Yahoo in May that unseated AltaVista as the search provider at the Web's leading portal. Now, AltaVista returned the favor, signing a deal that got Inktomi dumped from Microsoft. Compaq would spin out AltaVista. The new company, called The AltaVista Co., will seek to go public and to make its way in the competitive portal arena. In addition to licensing its search technology to Microsoft, the AltaVista will use communications services from Microsoft Network, such as the MSN Hotmail. AltaVista's independence could signal a new period of competition what was the main reason Yahoo split with AltaVista. AltaVista's search technology is Unix-based so it runs on big SMP machines, while Inktomi runs on networked workstations. This means it's more scalable because customers can simply add another workstation. Also, as soon as MSN rolls out services like instant messaging and chat buddy lists, they will be available on AltaVista. Next two big moves of Altavista: a purchase of
Shopping.com for $220 million and a deal to renew its advertising arrangement with
DoubleClick. New CEO, Rod Schrock, said:
"We expect to provide that service to be customizable, not just so you
can get general information, but information on a specific industry,
specific discipline, as part of AltaVista". Compaq would introduce Internet keyboards. It's going to make sure the Internet buttons are programmable by one department or central IT office. They can direct those buttons to internal intranet sites if they want to or they can direct them to sites like AltaVista. (Let's discuss now the new Lithuanian keyboard!). This shows Compaq's commitment to being a long-term player in the Internet. | |
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Search Engines News | |
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In the Media Matrix's newest review #1 search engine is Yahoo having 48.9% of the at-work and 42.8% of the at-home audience. The second place is for "Netscape" (36.0% of at-work and 24.8% of Web-surfers). Microsoft Network relaunched as a "search-and-navigation portal" in November and now has 32% of the at-work and 27.7% of the at-home audience. Excite, Alta Vista, Lycos and Infoseek round out the top 7 with Hotbot and Snap lagging well behind at #8 and #9. Most people use more than one search engine. A recent "Audience Overlap" report shows that the winners are the biggest search engines, such as Yahoo - up to 76% of users of other search engines also use Yahoo, while only 31% of Yahoo users use other services. Infoseek announced in December that it would no longer support "sexually explicit" adult advertising. That reflects Disney's desire to keep a "family-oriented appearance" for the launch of the new Infoseek/Disney portal, Go.com At other hand, AltaVista's income from sexually explicit advertising could be as high as $2.5 million each month.
Amount of Net surfers (while 1998 year) was
Plant to 1999 year:
Platforms used by Internet surfers - calculated from 10 millions of clicks: Windows95 - 50.3% Windows98 - 31.4% Windows NT - 8.4% Macintosh - 4.0% Solaris - 1.0% Linux - 0.2% Others - 4.6% | |
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Search engines news page in Lithuanian | |