  Search Engines News How to promote your site? Read: The death of banner advertising |
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Search Engines News How to promote your site? Read: The death of banner advertising |
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Altavista's traffic almost doubles in six months The amount of Web traffic that search engine AltaVista directs to other sites nearly doubled in the past 15 months, according to WebSideStory's StatMarket. The percentage of Web traffic directed by AltaVista rose from 9% on April 5, 1999 to 16.6% on July 4, 2000. AltaVista
passed Excite
and now ranks second only to Yahoo in search
engine popularity, according to
StatMarket. "With its recent increase,
AltaVista now nearly triples the search referral percentage of its
nearest competitor," says Geoff Johnston, vice president of product
marketing for StatMarket.
"Cold" news April 17, 1999 Lycos hasn't updated their index in about 6 months and seems to have gone stale. Altavista sells search positions When users perform keyword searches on Alta Vista, what is the first listing they see? Now it can be your company's listing. Why is this listing so important? The first search result is extremely visible. Keyword-triggered advertising yields highly targeted users. Automatic advertiser credibility as first listing. Risk-free cost-per-click pricing model means you pay only for results. These positions will be auctioned on a cost-per-click basis to determine the fair market value. Purchase the first or second listing and the user will see your text link at the top of the result page. As a courtesy during the initial auction period, Alta Vista will make this opportunity available only to current advertisers. We invite you to participate as a charter partner. Winning bidders will appear as the #1 text link on Alta Vista keyword search result pages for three weeks, from April 19 to May 9, 1999. Participants in the auction can monitor competitive bids online. Alta Vista's goal is to improve the relevance of search results. Therefore, the content of the website, as well as its title and description, must be relevant to the keyword purchased. For example, Ford Trucks cannot buy the keyword football to target young male users. The opportunity to bid and secure these top keyword listings begins on April 7 at 9 a.m. EST, and ends April 14, 1999 at 8 p.m. EST. Minimum bid: $0.25 per keyword. Minimum bid increments: $0.05 The second auction runs from April 19 to May 5, 1999. Winning bids for the second action are scheduled to go live on May 10 and run for a three-week period ending May 30, 1999. Bidders will be notified by e-mail when their bids are accepted or exceeded. Winning bidders will be notified and asked to confirm the URL, title and description. Screen resolutions What color depth people are seeing sites with (go here to learn how to obtain screen resolution) - calculated from 10 millions of clicks: 65536 colors (16 bit) 50.5% 256 colors (8 bit) 18.7% 16 million colors (32 bit) 17.4% 16 million colors (24 bit) 13.0% Black & White (1 bit) 0.4% | |
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Search Engines News | |
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IT'S HERE! - the easy to use directory. Created by someone who became frustrated while using search engines and not finding anything of value. Each page of IT'S HERE is designed for easy reading and quick loading pages. There are hundreds of categories to make finding just what you are looking for easier. New categories are added daily. The IT'S HERE! Directory is unique in several ways. It is not a search engine. It is a categorized directory. Every link is added by a human, not a piece of software. One site may be listed in several different categories if needed. And no site ever gets "lost" in the list of links. Once a week, the top link in each category is dropped to the last position. And all the others are moved up a notch. This way, all sites get to be in the top position at some point in time. Why? Because most visitors, click on the first few links that catch their eye. They click and are gone! Don't worry, because once a link is submitted, the link is permanent unless it no longer exist or contains nudity, hate, crime, is illegal or does not seem appropriate for the majority of viewers. Foreign sites are welcomed as long as an English version of the description is available. This does not mean the site has to have an English version. Just the description for IT'S HERE. A description in both languages is welcomed. | |
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Search Engines News | |
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Rumor has it that Excite has been sold (in two months) to @HOME, the cable modem folks. At $6.7 billion, it is a sweet deal for the Excite shareholders (almost double what their stock was worth before the announcement.) The @HOME team has been pretty savvy about the right way to deliver content to their subscribers, so the move could take Excite a whole new direction. That marks the powerhouse Web acquisitions in two months. In late November, America Online said it would buy Netscape for $4.2 billion. Let's read now about next one... Internet investors like the idea of Yahoo buying GeoCities in a stock swap worth $4.6 billion. GeoCities, which offers free space for noncommercial websites, boasts of more than 3.5 million members, making it the single largest online community site on the Web. Last year, Lycos bought two GeoCities rivals, Tripod and Angelfire. Media Metrix estimated a 33 percent audience reach for GeoCities in December and about 49 percent for Yahoo. When overlapping users are eliminated, a combined Yahoo-GeoCities would reach more than 58 percent of Web users. That boost means GeoCities is adding 5.6 million new visitors to Yahoo, for about $821 each. Lycos is valued at $182 per unique user, so Yahoo is paying more per unique user. GeoCities gives Yahoo the chance to broaden its reach. Yahoo will take the Web-page creation tools and content offered through GeoCities and distribute them through other Yahoo sites, such as classifieds and auctions. The companies also plan to pitch Yahoo shopping and other services to GeoCities members. But the deal requires approval from government regulators and GeoCities shareholders. It is expected to close in the second quarter of this year. Inktomi signed a deal with Yahoo in May that unseated AltaVista as the search provider at the Web's leading portal. Now, AltaVista returned the favor, signing a deal that got Inktomi dumped from Microsoft. Compaq would spin out AltaVista. The new company, called The AltaVista Co., will seek to go public and to make its way in the competitive portal arena. In addition to licensing its search technology to Microsoft, the AltaVista will use communications services from Microsoft Network, such as the MSN Hotmail. AltaVista's independence could signal a new period of competition what was the main reason Yahoo split with AltaVista. AltaVista's search technology is Unix-based so it runs on big SMP machines, while Inktomi runs on networked workstations. This means it's more scalable because customers can simply add another workstation. Also, as soon as MSN rolls out services like instant messaging and chat buddy lists, they will be available on AltaVista. Next two big moves of Altavista: a purchase of
Shopping.com for $220 million and a deal to renew its advertising arrangement with
DoubleClick. New CEO, Rod Schrock, said:
"We expect to provide that service to be customizable, not just so you
can get general information, but information on a specific industry,
specific discipline, as part of AltaVista". Compaq would introduce Internet keyboards. It's going to make sure the Internet buttons are programmable by one department or central IT office. They can direct those buttons to internal intranet sites if they want to or they can direct them to sites like AltaVista. (Let's discuss now the new Lithuanian keyboard!). This shows Compaq's commitment to being a long-term player in the Internet. | |
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Search Engines News | |
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In the Media Matrix's newest review #1 search engine is Yahoo having 48.9% of the at-work and 42.8% of the at-home audience. The second place is for "Netscape" (36.0% of at-work and 24.8% of Web-surfers). Microsoft Network relaunched as a "search-and-navigation portal" in November and now has 32% of the at-work and 27.7% of the at-home audience. Excite, Alta Vista, Lycos and Infoseek round out the top 7 with Hotbot and Snap lagging well behind at #8 and #9. Most people use more than one search engine. A recent "Audience Overlap" report shows that the winners are the biggest search engines, such as Yahoo - up to 76% of users of other search engines also use Yahoo, while only 31% of Yahoo users use other services. Infoseek announced in December that it would no longer support "sexually explicit" adult advertising. That reflects Disney's desire to keep a "family-oriented appearance" for the launch of the new Infoseek/Disney portal, Go.com At other hand, AltaVista's income from sexually explicit advertising could be as high as $2.5 million each month.
Amount of Net surfers (while 1998 year) was
Planning to 1999 year:
Platforms used by Internet surfers - calculated from 10 millions of clicks: Windows95 - 50.3% Windows98 - 31.4% Windows NT - 8.4% Macintosh - 4.0% Solaris - 1.0% Linux - 0.2% Others - 4.6% | |
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Search engines news page in Lithuanian | |